MSc (Marketing Practice): Michaela’s Blog

Well from the beginning of the programme in September I knew it was going to be a busy and challenging yet very rewarding year ahead. In the first three weeks of the programme, we were set short deadlines for different projects and at times this was a struggle, however, I feel as a class we helped each other through and kept each other positive. It’s in the first few weeks of the course, you really develop skills in resilience and how you best cope with stress. These skills have helped me all through my placement. The people you meet on this course become your friends almost immediately and even though everyone leaves college to go on placement, there is a great sense of community and support from your classmates.

The best aspects of the programme in my opinion were the guest speakers who we met in the first few weeks of the programme, these first few weeks really prepare you for the year ahead, the guest speakers told their stories and it really gets you thinking about your goals for the year and what you want to get out of being on the programme. I enjoyed the online lectures while you are on placement, I found that the lectures really helped me to bring new ideas to my placement as the weeks went by. But overall, my favourite aspect of the programme has been my placement.

I was placed in Burke Insurances an insurance brokerage in Galway. My placement was a little different to others in that I worked for Burke Insurances Monday to Wednesday and on Thursday and Friday I worked for a group of 18 brokerages based all across Ireland part of the Source Broker Network. At first, this sounded a little daunting to me, that I would be essentially working for two different companies; however, looking back now I couldn’t imagine my placement any other way. I have learned so many new skills, I have developed old skills, I have practiced marketing and I have learned a lot about myself. My placement gave me the opportunity to conduct a lot of research into new markets, I managed seven different websites, I managed a number of social media pages and gained knowledge into Facebook and LinkedIn advertising, I created content in the form of blogs and videos, I developed product information brochures, I attended numerous networking events where I met many people who were interested in this programme and wanted to help me in any way they could with the programme and my placement.

Upon completion of this programme, I feel confident that I have developed the right skills I need in order to go out into the working world. I feel that I can bring what I learned from my placement into any company which I move to next.

I would highly recommend this course to anybody who has an interest in marketing. I may be biased but I really believe it is one of the best programmes out there. The experiences you have in the classroom, in your placement and with the people you meet on this programme really are incredible.

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