My name is Ryan Ludden and my work placement involved a 6 month long position as a Marketing Specialist with Aviva insurance, a leading Irish insurance provider and one of the largest global players in the insurance industry, serving millions of customers worldwide. It was a huge step for me as I was going from working in a local family GAA business to a large corporate environment, but being thrown in the deep end turned out to be one of the most beneficial things to happen to me and my career.
Inside Aviva Direct Galway I was exposed to every nook and cranny of the business. I worked directly under the Contact Centre Manager as well as his team of senior level management. There was no such thing as being a coffee boy in this workplace, in their eyes I was there to add real value to the company and I cannot even begin to explain the incredible environment that they provided me with to churn out that value for the company.
Whilst there I worked with the Digital marketing team to oversee key changes to the Aviva website, such as turning it responsive for mobile. When I wasn’t with the Digital Marketing team I was travelling to Dublin to oversee the new Aviva television advertisements alongside the Senior Marketing Managers, advertising agencies and directors. I was the person offering an outside in view to the company, a fresh way of looking at the way Aviva operated. This also resulted in me implementing new sales, social media and operations strategies and saw me sitting beside senior level management in a corporate box in the Aviva stadium to offer recommendations to improve the company’s performance. I can’t begin to explain the things I learned from this work placement and I have only this programme to thank, for providing me with the bridge between what I had learned from the B.Comm Degree and the physical application of those learnings in the real working world.
The work placement provided me with an incredible amount of confidence and drive to enhance my career in Marketing going forward and the learning taken from this programme are still being applied first hand today in my current marketing role
The B.Comm global experience year had an incredible impact on both my life and career today. This programme is a no brainer for anyone with a drive to learn and succeed in the working world.